3D Architectural Rendering Office Building in Detroit


3D Architectural Rendering of an Office Building in Detroit was an order that our studio did for a real estate company. Glass from top to bottom, the tower was meant to be the largest in the city at 888 ft tall. Looking like it's a complex of buildings, in fact, it is one, with 3 setbacks, all the same height. The top 2-3 floors are a park, with fitness area and other facilities.


In this project, the technical task came with Google Earth screenshot attached, so we had a very specific place and exact address to fit the new building.


This case shows clearly that 3D Renderings are a great tool for all kinds of businesses related to architecture: construction companies, real estate companies, architects and designers. 3D visualization allows to see non-built architecture in real environment and assess how it will look in the whole ensemble.


So the client provided us with the following information:


  • exact address of the property;

  • details of the building, including notes on initial concept design and reference files;

  • requirements for resolution (the image should be high quality somewhere around 3,000 pixels);

  • notes on the surroundings: in particular, people in the image.


The client also specified that he would like to be able to see the building top to bottom.


Since we actually combined a photo with 3D graphics, it's not really a standard order, even though this technique is often employed in 3D visualization. So this project demonstrates one more method of using 3D renderings: as a fusion of real photographs with renderings.


Large-scale construction projects entail significant funding, that is why it is very important to work through all the details really thoroughly. Even minor mistakes can be very costly, while 3D renderings allow to avoid them at an early stage.


Presenting a 3D architectural visualization to investors will increase the chance of deciding in its favor significantly.


Browse our 3d gallery for more works and other cases of the interior, exterior and product visualization and don't hesitate to get in touch if you need something for yourself!