Japanese architecture has a very distinct style. It's been tailored through centuries to combine modernity and tradition. The 3D Architectural Visualization Сafe Japan demonstrates this blend beautifully.
In the picture, you can see a sun-lit cafe, probably in the early morning hours. Check out the shadows on the floor and the bright colors of textile.
A commercial order from an architect, this 3D visualization had a clear technical task. The choice of textures, materials, furnishing and other details had been approved by the client, and we were to produce highly photorealistic imagery.
It is often very important to create from scratch or find 3D models of furniture and decor that the client would later be able to buy and use in a real environment.
This is yet another reason for online furniture stores to collaborate with 3D visualization studios: having a branded library of 3D models would help interior or exterior designers go into partnership with them (thus completing projects faster and more accurately).
So our cafe visualization shows a perfect place for breakfast or morning coffee, a business lunch or just a meeting with friends. In this visualization, the served tables with some stationery suggest that maybe a group of people will come for a planned meetup, e.g. to have a meal during a conference break.
But let's get back to the original requirements. Some of them were:
to provide 3D renderings in high dimension that could be further used in online and offline presentations;
use the reference images for furniture layout and decor elements;
make the atmosphere look welcoming and informal;
have the visualization look photorealistic but not use 3D models of people (this is a separate point that we specify in our client's brief).
A 3D visualization should not just be a nice picture. It ought to tell a story, something that would make you linger on it.
Do you think we coped with the task? Drop us a line with your ideas!